shopper programs with sweet success

and a cause you can believe in.

task

To keep Mars Chocolate top-of-mind all year long. Transform summer into a fifth season of giving at Walmart.

solution

Give America the biggest “Thank You” she has ever seen! With the purchase of M&M’S at Walmart, another bag was placed in a care package for our troops overseas – bringing them a taste of home. By creating an emotional connection with the shopper we supported a cause both the brand and the retailer believe in. It was wildly successful with a Conversion lift of more than 2x greater than the category norm on Walmart.com

M&M'S + Walmart

REDNOSE DAY AT WALGREENS

task

support M&M’S movement to raise money and awareness for the U.S. Red Nose Day, a campaign 3 years running dedicated to raising money for children and young people living in poverty by simply having fun and making people laugh. 

solution

Together with walgreeens they made it the biggest year yet with the purchase of every red nose for $1 each, proceeds contributed to the Red Nose Day Fund. They spread awareness and help spark donations. They rallied our enormous M&M’S fan base to help us make a difference. Those who share pictures – and tag their photos #Walgreens, #RedNose and #promo were entered for the chance to win a trip to New York City to attend the Red Nose Day NBC televised comedy event. In a multi-faceted campaign, we made a splash in store with some seriously fun POS. 

In total, M&M’S made a combined donation to the Red Nose Day fund of $1,250,000. 188.8 million media impressions. Additionally, the social campaign, influencer participation and celebrity push generated 269.7 million social media impressions, of which, 123.1 million were earned. 

YOUR TICKET TO MOVIE FUN

Developed a year long activation plan unique to the theater chain to celebrate the USA launch of Maltesers brand. Increased sales and gained distribution by 3% leveraging national sampling and experiential events.

In order to help make Maltesers big debut at the movies a success we launched year long video campaigne at consession.

M&M'S + X-MEN

Created a year long support plan to drive awareness for M&M’S at top theater customers focused on the X-MEN and core brands movie platform activation.