Have a new brand expression or voice? 

To be seen and heard you need to undertake careful research and execute a strategic launch plan in order to be successful. Whether you’re repositioning an existing brand or developing an identity for a new brand, product or service, your success depends not only on a distinctive brand strategy and visual identity system, but on a well–executed launch. In the end, it’s all about creating loyalty so they choose your brand over the competition.

TASK

Frontier was a “little guy” who was offering consumers full-transparency, great customer service, and genuine control of their own cable fate. They needed to separate themselves from the herd to show skeptical consumers just how different, and better, they were.

solution

Data-driven research led us to a new campaign featuring a furry spokesperson, Frank The Buffalo. This humorous and category-disruptive character offer his honest, “frank” take on broadband that really connected with customers through everything from television and OLV to his own popular facebook page and twitter feed, direct mail and more.

In addition to TV and radio, each campaign for each business segment and target audience was also supported with digital banners, emails and direct mail.