Cheers to the biggest sporting
event in the world. 

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task

Make Budweiser the number one beer of the World Cup. Reach new customers & fans by leveraging the Limited Edition gold bottle.

solution

We created a World Cup activation kit so fans globally can “Rise As One” and throw the ultimate viewing party featuring the Limited Edition gold 16oz. Aluminum bottle. On-premise, Budweiser World Cup prize give-aways generated excitement while thecontest for a chance to win a trip to Las Vegas (Ultimate Finals Viewing Weekend) help build awareness and buzz.

 

Budweiser National + FIFA

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Soccer fans unite at BWW

task: Convert younger customers away from craft beers and increase sales in the casual dining channel. 

solution: Team up with Buffalo wild wings to bring an innovative program to elevate the bud brand while driving traffic and ticket ring. Engaging interactive POCM materials support the ”show us your FREE-KICK FACE” social activation at #BUDWCZONE. A promotional overlay in wave 2 delivered a chance to win daily prizes with the”kick it to win it” mobile game.